LOCATION:

Virtual

ESTABLISHED:

2017

PRODUCED BY:

Ann E. Yoders, Others as identified.

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We’re in unprecedented times - the type of environment that demands the very type of thinking that creatives and storytellers bring to the table. Original thinking that stems from the ability to take seemingly divergent threads, combine them, and turn them in to new innovations is what creatives are best at. My current work focuses on exploring combinatorial creativity as it relates to business innovation.

1.

Defined as the "ability to create new combinations from existing resources", combinatorial creativity is a "powerful, driving force for creativity and innovation. By recombining ideas, materials and practices, new and potentially unknown possibilities can emerge." 

2.

Exploration of combinatorial creativity started with STORY Event Series. Programmatically designed to place speakers from disparate backgrounds together in one setting allowing for the audience (creative professionals) to do what they do best - combine information (inputs) allowing for new ideas to emerge. In one event we matched a dance critic, an architecture professional, a linguistics expert, a videographer, a business woman, a virtual reality entrepreneur, and a lawyer (representing the entertainment industry) museum to speak. STORY Events leveraged both speakers and audience members in the formulation of ideas.

3.

The exploration of combinatorial creativity is grounded in the belief that understanding it and how it works can lead to break-through innovation across all fields and domains. It looks at creativity as existing on a spectrum, or continuum. My current work focuses on combinatorial creativity specifically as it relates to business innovation.