Future Classic: Ikiré Jones & The Role of Story In Fashion

From the Ikiré Jones website:

"The things that we make may not be widely accepted as beautiful to everyone, but they will be fiercely embraced as beautiful by a special few. It is for people like you that we work so hard. It is because of dreams like yours, and ours, that we have chosen to brave this path.  It is because we know that someone has to make things better, and that it might as well be us."

Here at AEY Consulting we have not found another brand that embraces that ethos of TXTR quite like Ikiré Jones, a Philadelphia-based menswear brand dedicated to making carefully tailored West African-inspired clothing with a focus on storytelling and political context. 

Ikiré Jones is the endeavor of designer/afrobeat musician/attorney Walé Oyéjidé, and musician/bespoke tailor Sam Hubler -  "two artists with a zeal for creating beautiful things that sit to the left of what has been resignedly accepted as the status quo".

In addition to a bold, stunning approach to menswear, Ikiré Jones understands the role of story in their work. From the Ikiré Jones site: "there is magic in the idea that every item we produce means something; and more importantly, means something different to different people. We strive to give each piece an identity and history of its own. It is our hope that these small pieces of (often-invented) history will give the wearer a story to tell, a place to visit, and a new memory to create."

“[Our clothing line] pays homage to African children all over the world whose lives were tragically shortened by domestic terrorism, disease and by the perils of migration,” the brand’s Nigerian-born creative director Walé Oyéjidé explains. The designer added that the collection’s array of Renaissance-era tapestry-styled silk scarves featuring people of color intends to offer social commentary on Western perceptions of Africa.