On Individuality - or Range As The New Hang Time

I keep a close eye on Droga5. They produce some of the most consistently innovative marketing campaigns around today. The latest for Under Armour is no exception. Entitled "Flash" it features Steph Curry and Jamie Fox. 

When I played little league basketball, I was scrawny and slow. I excelled in several sports and basketball was not one of them. Even though I was a mediocre player, in my head I was convinced I was Kareem Adbul Jabbar. The reason is that Jabbar mastered the one shot that I figured if I could master, I would be able to compete with the other girls who were much bigger and faster. 

I spent weekends, weeknights, early mornings practicing my version of the skyhook. The difference between myself and Jabbar is that Jabbar mastered the skyhook as a center - in my 10 year old head I was going to master the skyhook as a point guard. 

The first time I threw up a skyhook in a game (from the 3 point line), I felt venomous steam rising from my mother's head as she watched with pure disdain (my parents do not tolerate anything that resembles "showing off").

It was a long ride home that night.

I finally convinced them it was out of necessity and not ego. They acquiesced and off I went chucking skyhooks from center court. It became quite a spectacle - partly because I could actually make them, and partly because my shorts would drop every time I did it (I would learn to use the other hand to hold them up). 

I heard it all - "you can't do that", "who do you think you are?", "that's not real basketball", "play like you are suppose to play". Some people loved it, others hated it - but it didn't matter because it was never about them.

I still practice the shot at my local track/basketball court. 

My point: individuality is always in style - even when people don't vibe with it (especially when people don't vibe with it).